DirecTV NOW launch event

On November 28th, AT&T will be holding a special event in New York to announce DirecTV Now, a new online TV streaming service that will compete directly with Sling TV.

This service will be completely independent from it’s cable offerings and require no annual contracts, satellite dishes or set-top boxes.

Pricing for DirecTV Now will start at $35 for 100 channels and most recently just announced they will carry FOX’s family of broadcast channels, including sports channels such as Fox Sports 1 and 2, Big Ten Network, and 18 Fox regional sports networks.  NBCSports will also be available.

Will DirecTV Now carry ESPN?  It was curiously missing from the initial leaked channel list and there hasn’t been any indication ESPN will be part of the 100 channels.  This would be a big disappointment for those sports fan that can’t live without ESPN.  In contrast, Sling TV does offer ESPN and it’s family of channels.

One thing we do know is that DirectTV Now will be very aggressive in acquiring new customers, and will be giving away free streaming hardware for those who sign up. The rumored promotions are:

  • Amazon Fire TV Stick ($40 value) for signing up for 1 month (which basically means every new customer will get an Amazon Fire TV Stick)
  • The New Apple TV ($150 value) for signing up for 3 months.

Customers will also be able to try out DirecTV Now for free for 7 days.

Can’t wait for DirecTV Now? Read our in depth review of Sling TV.